Beige?

Since I moved to the USA in January 2006, it seems like everything has been beige.
Majority of people's wall's are beige. Cards are beige. Decorations are beige. Curtains are beige.

What's with the beige? Can someone explain what is so appealing about beige?
Granted, I have seen homes that look stunning with beige walls, beige couches and beige decor... however, have you seen people in pictures of beige walls? If the people are "white" it just looks horrible.

So, without wanting to offend anyone, I will dedicate today to colors, because they make me happy.

See here, here, here... and find more.

ps: this is NOT an ikea "be bold not beige" commercial, even though I am known to be an "ikea freak"... ;)